Advertise with a Fanfare!
Thanks, in part, to the support of our Fanfare playbill advertisers, we met and exceeded our single-ticket sales goals in Michelle Merrill’s debut season as Music Director. We look forward to even greater success for our advertisers in the 24 | 25 concert season, and broadening our partnership with local businesses!
This concert season will be an extraordinary journey filled with captivating performances and unforgettable moments. We would be thrilled to offer your company a prominent ad space in our Fanfare playbill for this meaningful season. By doing so, your advertisement will reach over 17,000 enthusiastic audience members attending 23 unique performances across prestigious venues in Winston-Salem, including R.J. Reynolds Auditorium and Wait Chapel at Wake Forest University.
In print, but also in pixels.
Our digital programs garnered an impressive 27,400 interactions by 2,100+ unique users in Season 23/24 and have proven successful. We are also delighted to provide a digital program, which enhances our patrons’ experience and ensures that information about your business resonates long after they leave the concert hall. The beauty of digital content lies in its agility, allowing you to customize your messaging and captivate our diverse audience between concerts.
- Last year, our concerts drew attendees from 37 states and 55 counties in North Carolina, showcasing our events’ widespread appeal and impact.
- Over half of the Winston-Salem Symphony’s audience resides within Winston-Salem and surrounding towns; over 80% lives within the Piedmont Triad.
- Median, average, and per capita incomes are nearly twice the average for North Carolina.
- The net worth of our audience is over 50% higher than the state average.
- 80% of our audience own their own homes.
- 50% of our audience have college or graduate degrees.
Tailor-made to fit your budget.
Premium Placement Options:
- Inside Front Cover ($2,000)
- Inside Back Cover ($2,000)
- Back Cover ($2,500)
- First Page – Facing Inside Front Cover (right-hand page, $2,000)
- Last Page – Facing Inside Back Cover (left-hand page, $2,000)
Standard Placement Options:
- Full Page ($1,750)
- Half Page – Horizontal ($1,000)
- Quarter Page ($550)
How will my advertisement in Fanfare look?
Print versions of Fanfare appear as a 6″ x 9″ booklet, with a live area of 5.5″ x 8.5″; full-page advertisements with a bleed require an additional 0.25″ bleed set on all sides.
PAGE SIZES
Full Page:
Page trim: 6 x 9
Live area: 5.5 x 8.5
Bleed: 6.25 x 9.25
Half Page Horizontal:
5.375 x 4.0625
Quarter Page:
2.5625 x 4.0625
Deadlines:
Contract & Artwork Deadline:
January 15, 2025
Payment Deadline:
February 14, 2025
Print Ad Requirements:
- High resolution, press ready PDF file (300+ dpi) preferred; or high resolu- tion (300+ dpi) .jpg or .tiff.
- Convert colors and images to CMYK
Digital Ads
- Supported File Types: JPG, PNG, or GIF, including Animated GIF.
- Maximum File Size: 1MB
- Recommended ratio of 600px by 1000px.
Sponsorship Upgrades
We see you as an advertiser and a partner, and we have restructured our ads to bring more recognition and brand awareness to your business. Upgrade your advertisement to a sponsorship, and in addition to traditional and digital ads, we can include you in pre-concert slides, provide complimentary vouchers, include your logo on a Sponsors banner—even provide you with a soloist, duet, or other chamber ensemble for your next special event. Opportunities exist for as little as $500 to upgrade your advertisement.
Aligning your business with the largest performing arts organization in Forsyth County would be a remarkable partnership. We can accomplish outstanding marketing goals that elevate your brand’s visibility and reach. We look forward to working with you to achieve these objectives this year.
Questions?
Joe Bolenbaugh
Public Relations and
Marketing Manager
(336) 725-1035, ext. 231
jbolenbaugh@wssymphony.org
